Why Should Your Automotive Dealership Be Advertising Online?

I actually read on an automotive forum that a dealer did not want to have a web site and that he felt that Internet customers weren’t worth dealing with because there wasn’t any profit for the dealership. I thought that is was laughable because most customers are starting online to find the dealership they want to do business with. Customers are using the Internet to narrow down make, model and dealerships before even contacting a dealer. The average car shopper is only visiting 1.4 dealerships before making a purchase decision. Based on this information I believe the importance of having on an online presence is growing.

76% of all new vehicle buyers use the Internet at some point in their shopping process. By maximizing your presence and effectiveness online to stuff the purchase funnel with these shoppers, you will engage more customers online, by phone and in your store. Ensuring that your store will be one of those 1.4 stores visited.

It is crucial that the message you deliver online be the same message you are delivering at your dealership and through your traditional media. There is nothing like going to McDonald’s after seeing a TV commercial for 2 Filet-O-Fish for $3 and the store has $1.00 cheeseburger merchandise everywhere.

Another crucial area to capture qualified shoppers to effectively and efficiently increase your market share is through search engines. 90% of Internet users are using search engines. Search Engine Marketing is one of the methods to increase the amount of new visitors to your site – you only pay when someone clicks on the link. It is important to include current special offers in the ad copy and again stay consistent with your offline creative. Your message is delivered only when someone enters a search term qualifying them as a potential prospect, this a very targeted form of online advertising.

A tool that is being used to drive used car and certified car traffic is Search Engine Intuitive Marketing (SEIM) or direct to inventory searches. By building updated keywords and ads based on your inventory, you can deliver customers directly to the pre-owned vehicle they are searching for. Cutting all waste to drive searchers looking for your vehicles to your inventory opposed to them finding used vehicles at Autotrader.com and other sites like that.

Display advertising with behavioral targeting has been highly successful for many automotive dealers and manufacturers. The key here is to buy highly targeted display advertising to reach customers during the consideration phase of the buying cycle. 90% of online shoppers visit a third party automotive site and using behavioral targeted ads to target these shoppers on automotive and non-automotive sites (where shoppers are spending most of their time online). We have seen success stories where websites have seen increases of traffic in one month of over 175% using behavioral targeting.

As you can see it is crucial to be focused with your online advertising to capture in-market consumers, providing them with specials and all the information they need during their car shopping.

Automotive Advertising Agencies Need to Reinvent Themselves to Support Social Media

The role of automotive advertising agencies is changing along with the auto industry that they serve. It is important for automotive advertising agencies to educate themselves and their auto dealer clients about their changing roles in a consolidating auto industry that is shifting onto the Internet Super Highway vs. local car rows.

Problems and solution shared at real world venues in the auto industry are having an impact and the slow shift to the new pull/push world of the consumer driven Internet is becoming more obvious. Similarly, a growing number of online social networking communities are also all helping to spread the word and their timing couldn’t be better.

The only constant in the auto industry is change. Of course human nature is also a universal constant, but since that is the fuel that powers most change in the auto industry it must be factored in and considered by automotive advertising agencies who can now look to consumers for the answers.

Radio, T.V. and newspapers are no longer the media of choice for today’s Internet savvy consumers. B2C messages online are filtered out in favor of C2C conversations in social networking communities that now dot the landscape on the World Wide Web. Automotive advertising agencies must reinvent themselves as the resource that auto dealers rely on to navigate them onto the Internet Super Highway because that is where their customers are.

Keeping ahead of new technologies and applications that integrate selling processes between the real and the virtual world showrooms and inserting auto dealers into the conversations that make up the online marketplace must be job one for automotive advertising agencies who wish to serve their auto dealer clients in today’s challenging auto industry. Radio, T.V. and print production has a shrinking role in an automotive advertising agency’s tool box and leveraged online production resources will eliminate them altogether in the near future. Similarly, agency commissions earned from conventional media analysis and placement are being absorbed into the media providers as value added services for their auto dealer advertisers. At the same time, automotive advertising budgets are being shifted to online digital marketing platforms with more verifiable sourced R.O.I. that is far superior to conventional media. The writing is on the virtual wall and automotive advertising agencies must either read it, write it or accept their diminishing value in tomorrow’s auto industry.”

The Internet has empowered consumers to bypass auto dealers and even their most strategically placed marketing message in favor of online information resources that are not dependent on automotive advertising agencies or auto dealers for their content. Initially, third party aggregators captured online auto shoppers attempting to avoid real and virtual world auto dealerships by collecting inventory from hundreds of auto dealers anxious to get their inventory in front of today buyers for new and pre-owned vehicles. Consumers quickly realized the limitations of looking at vehicles in this kind of dealer-centric platform and the technology driven evolution of online marketing platforms soon provided more consumer-centric solutions.

Auto dealers are now able to monetize social media with features that invite car shoppers to share their vehicle selections with their online friends and family to assist them in their car shopping experience. These C2C conversations pushed to Face Book and other social networking communities replace previous unsuccessful attempts by automotive advertising agencies to post B2C messages on the same social media platforms. Automotive advertising agencies need to know about sites that offer a variety of free services and a way to earn a seat at the social media table More relevantly, they need to tell their auto dealer clients about them to justify their agency fees!

Other technology driven applications automotive advertising agencies need to tell their auto dealer clients about that will allow them to sell more vehicles and service for less money and with less staff include dealer hosted personal web sites for their staff, dashboard tools that integrates telephone and SMS text messaging for more comprehensive and cost effective follow up, automated video production platforms that converts the pictures on an auto dealer’s website pushed onto the search engines with Facebook applications that allow an auto dealer to display their entire inventory on a non-offensive tab within the customers Face Book page, customer interaction platforms that allow online shoppers to initiate a two way video conversation from within an auto dealer’s website that can accommodate a turnkey online transaction without having to drop the glass wall that empowers online shoppers to move forward in the negotiation process and appraisal tools which provide site visitors with NADA sourced values for their trade-in while selecting suitable vehicles from the auto dealers online inventory to find a car to replace the one that they are selling.

Any one of these new online conversion and marketing tools can develop a superior R.O.I. to even the best written and placed conventional automotive advertising messages and/or online digital marketing campaigns. These technology driven solutions and their importance to automotive advertising agencies are needed to justify their agency fees to their auto dealer clients in today’s consolidating auto industry. Many automotive advertising agencies still operate under the assumption that if they bring enough bodies to the front door then they have earned their fees. In today’s consolidating auto industry; not so much!

Reduced sales volume and profit margins coupled with increased expenses demand that automotive advertising agencies must increase their areas of responsibility to include internal selling processes using systems to increase efficiencies across all departments in an auto dealership in both their brick and mortar facilities and their newly developing virtual showrooms. You have to be in it to win it and for the foreseeable future the game is being played on the World Wide Web. The most active lanes on the Internet Super Highway are those that lead to social networking communities that share information between automotive advertising agencies and auto dealers as much as they do for their customers.

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Factors to Put Into Considerations When Sourcing for Office Cleaning Supplies

There is no country in the world that has not felt the impact of the coronavirus disease, this has increased the sensitization of ensuring our offices are free from germs, ensuring that you work in a clean office is the first step. As your staff are getting back to work from the lockdown witnessed in different countries, you are obliged to keep them safe by ensuring their working area is clean and tidy. Offering the best cleaning services is not achievable unless you are using the appropriate cleaning products. When it comes to cleaning supplies, there are many in the market and available online and offline stores, how do you pick the appropriate ones for your office needs? Read more here on the factors to put into considerations when sourcing for office cleaning supplies.

Check on the usability of the cleaning products before buying them. There are technical cleaning supplies that require the cleaning staff to bestofficecleaningsupplies.doodlekit.com/blog/entry/9964405/factors-to-put-into-considerations-when-sourcing-for-office-cleaning-supplies”>learn how to use them and some are easy to use for everyone. You should consider buying those cleaning materials that are not technical to sue, they should be flexible for the cleaning staff to use them. Whenever you are buying an office cleaning equipment that is technical, you need to ensure it comes with a user manual for tips on how to use it, visit the manufacturer’s website to discover more on how to use it.

The standard of the cleaning detergents should also be considered when buying the cleaning supplies. When looking to keep your office free form any germs and bacteria, you should insist on buying the top quality cleaning detergents for floor, walls and even for the utensils in your office kitchen.

What is the cost of the cleaning supplies that you looking to shop for? The prices of cleaning material in the market differ based on the manufacturer. Poor quality cleaning materials retail at lower prices while the top quality ones cost you more than the lower quality. Get online and search for the renowned manufacturers of cleaning supplies and click on their a quotation link that direct you to a page to ask for a quotation of the cleaning supplies you need.

Decide whether you going to shop online for the cleaning materials or from a brick and mortar store. Times have changed, when looking to shop for wide varieties of cleaning materials and you don’t have adequate time, you can comfortably buy them from the comfort of your office seat by buying them online. When looking to buy these cleaning supplies, you should analyze which between online and offline store offers you comfort when buying the products.]]>